For credibility of Journalists, podcasters or other media creators

Adding the Creator algorithm

The factors used to understand those reporting on this, the users of studies, we use:

  • correctly citing / referencing of mentioned studies
  • context of citations and article comparison – relevance
  • credibull score of studies cited
  • has the study been refuted/ disproved after the article was published?
    • ie article / podcast published on Jan 2023, cited study from August 2015, but study disproved by another team in 2017
  • sponsors of the media
  • who is the site owner? Biases?
  • is the site biassed? Left or right leaning or more impartial/ partisan
    • scientific
    • political
    • news
    • expert / trying to be expert
    • commentary / opinion
  • qualifications of author
  • experience in field of author
    • number of articles written
    • number of months writing
    • length of articles
    • depth of articles
    • [Rob Moore – investors, years of experience, doing Tesla daily for 5 years, interviewed hundreds of people]
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Craig Lambie is a versatile leader with over 20 years of experience across the IT, finance, and property sectors in Australia and the UK. He specialises in bridging the gap between commercial strategy and technical execution, having led multi-million-pound property developments while simultaneously driving digital transformation and AI-driven automation initiatives. With a deep technical background in software development and systems optimisation, Craig excels at implementing automation and AI tools to streamline operations and deliver measurable cost savings. His expertise spans senior IT project management, property development (GDV £10m+), and business consulting for startups and scale-ups. An advocate for sustainability, Craig integrates renewable energy and ESG principles into his projects, focusing on tech-enabled solutions for the energy transition. He holds a Bachelor of Economics and Finance from RMIT and is known for his ability to engage diverse stakeholders—from C-suite executives to technical teams—to deliver high-impact, commercially focused results. Craig is currently focused on, and passionate about bringing Deliberative Democracy to the world with Deliberative Super and campaigning political players to adopt it.

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